![]() The contracted labs typically work with top biomedical research organizations such as the private non-profit Institut Pasteur in Paris and the German government agency Robert Koch-Institut in Berlin.Īs deaths and illnesses from the novel coronavirus mount, companies are resorting to the most powerful claims they can make. The companies likely do not have labs sophisticated enough to complete the rigorous six-month testing for a virus as nasty as this, so they outsource most of the work to external labs approved by regulators, a process that could cost about $100,000-$200,000, Reynen said. Doing it right could mean added market share doing it badly will likely have other consequences. The pandemic presents both a challenge and an opportunity for marketers of household brands to show how their products can help consumers deal with a frightening and fast-developing public health crisis. In 2012, for instance, when MERS-coronavirus was a major public health concern, cleaning products had to prove they could kill 9,999 out of 10,000 MERS-Coronavirus cells, according to the agencies’ requirement.ĬOVID-19, the disease caused by novel coronavirus, originated in Wuhan, China, and has spread to more than 100 countries across the world. Watchdogs in the United States and Europe stipulate that a product must be tested in a regulator-approved lab to prove it can be effective against 99.9% of a virus before it can make a virus-killing claim on its label or in ads. ![]() ![]() ![]() The maker of Lysol and Dettol disinfectants said it has already obtained a strain of the novel coronavirus, known as SARS-CoV-2, from an independent lab and plans to use the strain to test whether its products kill the virus. FILE PHOTO: Products made by Reckitt Benckiser stand on a shelf in a store in Brighton southern England, July 21, 2010. ![]()
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